Understanding free text survey responses
Collecting Free Text Data from your customers provides an avenue for them to express their views and opinions candidly. Unlike multiple choice questions which limit responses to given options, Free Text Data allows customers to point out unique issues undetectable by predefined choices. This form of data collection uncovers implicit insights that could be vital in improving your products and services to better suit customer’s needs. It may also highlight strengths you weren’t aware of, therefore enabling you to double down on those aspects for business growth. Moreover, collecting Free Text Data is very useful for improving customer experience. Understanding and analyzing this data helps to identify pain points in the customer journey which can then be rectified. Also, it uncovers customer sentiments, preferences, and expectations which aids in creating a personalized customer experience. Fast Data Science’s NLP Dashboard offers an efficient way to get actionable insights from Free Text Data, optimizing your decision-making process based on customer feedback. Next, let’s take a look at how to analyze this data:
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“Grateful to have found Fast Data Science. My organization was working on a new data project (which required the analysis of over 1 million open-ended responses) and were so happy to have been guided by Fast Data Science. The set up process was fast and easy, complex analysis was communicated back to my team in an easy-to-understand way, and we were so pleased with the work that we are planning to work with Fast Data Science in the future on all of our data analysis needs.”