This new video explains natural language processing: what it is, how it works, and what can it do for your organisation. Natural Language Processing (NLP) is a branch of Artificial Intelligence (AI) that focuses on giving computers the ability to understand human language, combining disciplines like linguistics, computer science, and engineering.
Companies need NLP because much of their crucial data, especially in industries like insurance, healthcare, and pharmaceuticals, exists as unstructured text in formats like PDFs, scanned documents, or audio, which computers struggle to process compared to clean numerical data.
The most effective way a business can get value out of NLP is by implementing it as part of a wider strategic and business-aware initiative, such as the development of a predictive risk model. This allows the company’s C-level to turn unstructured text documents into a quantifiable risk or cost estimate for the next quarter, delivering a phenomenal return on investment and a competitive advantage, especially in traditionally conservative industries. While lower-impact initiatives can save staffing costs (e.g., by triaging customer support), the highest impact comes from these larger strategic projects that provide predictive business insights.
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