This new video explains natural language processing: what it is, how it works, and what can it do for your organisation. Natural Language Processing (NLP) is a branch of Artificial Intelligence (AI) that focuses on giving computers the ability to understand human language, combining disciplines like linguistics, computer science, and engineering.
Companies need NLP because much of their crucial data, especially in industries like insurance, healthcare, and pharmaceuticals, exists as unstructured text in formats like PDFs, scanned documents, or audio, which computers struggle to process compared to clean numerical data.
The most effective way a business can get value out of NLP is by implementing it as part of a wider strategic and business-aware initiative, such as the development of a predictive risk model. This allows the company’s C-level to turn unstructured text documents into a quantifiable risk or cost estimate for the next quarter, delivering a phenomenal return on investment and a competitive advantage, especially in traditionally conservative industries. While lower-impact initiatives can save staffing costs (e.g., by triaging customer support), the highest impact comes from these larger strategic projects that provide predictive business insights.
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Post a JobHow can you predict customer churn using machine learning and AI? In an earlier blog post, I introduced the concept of customer churn. Here, I’d like to dive into customer churn prediction in more detail and show how we can easily and simply use AI to predict customer churn.

A generative AI-based legal advice tool for small businesses in distress We are pleased to announce the publication of our paper A generative AI-based legal advice tool for small businesses in distress, in collaboration with an interdisciplinary team based in the UK and Hungary.

Thomas Wood presents the Clinical Trial Risk Tool before the November meeting of the Clinical AI Interest Group at Alan Turing Institute The Clinical AI Interest group is a community of health professionals from a broad range of backgrounds with an interest in Clinical AI, organised by the Alan Turing Institute.
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